Happy National Beer Day! April 7 marks the passing of the Cullen-Harrison Act in 1933, which made the sale of low alcohol beer legal during prohibition (the 21st Amendment was not passed until December that same year).
And what better low-ABV beer than a refreshing can of Schafer's? The F. & M. Schaefer Brewing Company was founded in 1842 by two German immigrants in New York City. The brewery was based in Brooklyn on Kent Avenue during the mid-20th century, but was sold to Stroh Brewing in 1981. We know this photo must have been taken after that sale because of the "STROH" vanity plate. But this car in East Flatbush shows Schaefer's is still a Brooklyn beer at heart. So crack open a cold one and enjoy, just don't drive your beer can car after.
Interested in seeing more photos from CBH’s collections? Visit our online image gallery, which includes a selection of our images, or the digital collections portal at Brooklyn Public Library. We welcome appointments to research our entire collection of images, archives, maps, and special collections. Our reference staff is available to help with your research! You can reach us at cbhreference@bklynlibrary.org.
This blog post reflects the opinions of the author and does not necessarily represent the views of Brooklyn Public Library.
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